Another clumsy house-building analogy: a handyman can do a bit of everything, but for a swimming pool you’ll probably want a specialist. Understanding what you need and where the agency provides the most value will help you decide which one is right for you. There are agencies that provide both ends of the spectrum others specialize in one or the other. This depends on objectives, your teams’ expertise and your work capacity.ī2B agency services range from strategic big-thinking (brand story and identity, campaign strategies, creative ideas, full-funnel development and production – this is where we at Earnest mostly sit), to more tactical and production-only (tactical or business-as-usual content and asset production, digital marketing, event production). Next, determine what kind of agency is required. This is the architect before bringing the builders onsite. A common objection is, “Christ, they charge how much per day?” But the upfront cost of a marketing strategy could save the cost of going with the wrong agency.
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The right consultant will develop a picture of what you have, what you need, how to achieve it, and where (if at all) agency support would be most valuable.
It may be that what you’re looking to achieve isn’t something that an agency can help with (sometimes businesses need to ‘get their house in order’ before they go outside).įor brands without a marketing strategy, marketing consultants can be invaluable. If your business objective is to grow revenue in the US market by 50%, your marketing objectives should work to make that happen (for example, by increasing brand awareness in the US by X%, provisioning for demand generation and providing local sales teams with tools and assets).īy defining these objectives, you can then determine what’s possible internally, and where you need external support. Marketing objectives should be part of a marketing strategy and plan that helps make the business objectives happen.
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